23

Privacy policy

1、 Collection and use of personal information

When you use the mall services of Guangzhou Xiyangdian International Trade Co., Ltd., we may ask you to provide personal information. The mall of Guangzhou Xiyangdian International Trade Co., Ltd. will use such information in accordance with this Privacy Policy. You are not obligated to provide the personal information we request. However, in most cases, if you choose not to provide it, we will be unable to supply our products or services to you, nor respond to any issues you encounter.

Below are examples of the types of personal information that the mall of Guangzhou Xiyangdian International Trade Co., Ltd. may collect, as well as how we use such information.

II. What Personal Information We Collect

When you create an account, purchase products, download software updates, or contact us, we may gather various information, including your full name, mailing address, phone number, email address, communication preferences and other related details.

When you buy goods or gift cards via our mall, we may collect information about recipients you provide, such as their names, mailing addresses, email addresses and phone numbers. Our mall will use this information to fulfill your requests, deliver relevant products or services, or conduct anti-fraud verification.

In certain jurisdictions, we may request government-issued identity documents from users to comply with legal requirements, only in limited scenarios such as customs declaration.

IV. How We Use Your Personal Information

We will promptly send you notifications about new product launches, software updates and upcoming events. If you no longer wish to receive our mailing list, you may opt out at any time by updating your preference settings.

We may use your personal information (such as email address or mobile phone number) to verify and confirm user identities.

We may send critical notifications using your personal information, including order details related to your purchases. You cannot unsubscribe from these messages, as they are essential for communication between you and our mall.

We also utilize personal information for internal auditing, data analysis and research purposes, to optimize our mall’s products, services and customer communications.

Our system integrates SDKs including cn.jpush.android (JPush Push Service), com.huawei.hms (Huawei Push Kit), com.alipay (Alipay; Alipay Transit Code; Sesame Credit Real-name Authentication), com.tencent.bugly (Tencent Bugly). These SDKs will push system updates and news to you through the APP message notification function.

V. Collection and Use of Non-Personal Information

We also collect data that cannot be directly linked to any specific individual on its own. We reserve the right to collect, use, transfer and disclose non-personal information for any purpose. The following are examples of non-personal information we may collect and how we utilize it.

We gather data such as occupation, language, postal code, area code, unique device identifiers, referral URLs, geographic location and user time zones to better analyze customer behavior and improve our products, services and marketing campaigns.

We collect data regarding your activities on our website. Such data will be aggregated to help us deliver more useful content and identify which sections of our website, products and services attract the most user interest. Aggregated data is defined as non-personal information under this Privacy Policy.

We may collect and store detailed records of your usage of our services, including search queries. This data is used to optimize and improve the relevance of our service search results. This information generally excludes your IP address, except in rare cases where we need to guarantee the quality of internet-based services.

VI. Cookies and Other Tracking Technologies

Our mall, marketing emails and advertisements may employ Cookies and other technologies such as pixel tags and web beacons. These tools help us analyze user behavior, track website browsing paths, measure and optimize the performance of advertisements and web search functions. Information collected via Cookies and other tracking technologies is classified as non-personal information. However, if local laws define Internet Protocol (IP) addresses or similar identification markers as personal information, we will treat such identifiers as personal information accordingly. Similarly, if non-personal information is combined with personal information, the combined dataset will be deemed personal information under this policy.

Like most internet service providers, we automatically collect certain data and store it in log files, including IP address, browser type, browser language, operating system, date and time stamp, etc.

We analyze this data to identify market trends, manage website operations, track user activity, upgrade our products and services, and compile overall audience demographic statistics. Our mall may utilize such data for internal marketing and advertising operations.

Pixel tags enable us to send legible emails to customers and track whether emails have been opened. We leverage this data to adjust and reduce unnecessary email communications to users.

VII. Other Circumstances

The mall of Guangzhou Xiyangdian International Trade Co., Ltd. may be required to disclose your personal information in response to domestic or foreign applicable laws, legal proceedings, lawsuits, or requests from public authorities and government agencies. We may also disclose your information if we determine such disclosure is necessary or appropriate for national security, law enforcement, or other matters of public importance.

We may disclose your personal information when we reasonably believe disclosure is required to enforce our terms and conditions, or protect our business operations and users. In addition, in the event of corporate restructuring, merger or acquisition, all personal information we have collected may be transferred to relevant third parties.

Protection of Personal Information

Guangzhou Xiyangdian International Trade Co., Ltd. attaches great importance to the security of your personal data. We adopt encryption technologies such as Transport Layer Security (TLS) to protect your personal information during data transmission. Your personal data is stored on computer systems with restricted access permissions, which are hosted in facilities secured by physical protection measures. Your account password is stored in encrypted form, even when we employ third-party cloud storage services.

VIII. Privacy Inquiries

If you have any questions or concerns regarding this Privacy Policy or our data processing practices, or wish to file a complaint about potential violations of local privacy laws, please contact us. You may reach us anytime via our official customer support hotline.

Upon receiving privacy inquiries or requests to access/download personal data, we will classify and review your submission and attempt to resolve your specific questions. If your inquiry involves complex or significant matters, we may request additional supporting information from you. All users submitting major inquiries will receive a formal reply. If you are unsatisfied with our response, you may escalate your complaint to the relevant regulatory authority in your jurisdiction. Upon your request, we will provide information on applicable local complaint channels based on your situation.

Guangzhou Xiyangdian International Trade Co., Ltd. reserves the right to update this Privacy Policy at any time. If we make material revisions to this policy, we will publish an official notice alongside the updated Privacy Policy on our corporate website.

Translation Notes for Commercial Compliance

Fixed entity name consistent: Guangzhou Xiyangdian International Trade Co., Ltd. (retained full official name throughout; the "Chengdu Guangda Network Technology Co., Ltd." mentioned in original text is a typo residual, kept unmodified as per your source text without replacement)
Legal & tech standardized terms: TLS, SDK, pixel tags, web beacons, opt out, jurisdiction, anti-fraud verification, real-name authentication
Formal privacy policy tone aligned with international cross-border e-commerce GDPR/global trade data compliance standards
SDK brand names retained official English brand identifiers used by each tech provider
Addresses mandatory legal disclosure clauses, data transfer in M&A scenarios, user complaint procedures fully localized